A strong online presence is necessary for general contractors and having a professional website is one way to make their business stand out. With so many general contractor website design options, creating a website can be challenging.
There are strategies to create a professional website design that can help attract potential customers. Whether you want to have a simple website or something more elaborate, here are some tips that can help you create the perfect site for your business.
Professional Website Design for General Contractors Tip #1: Define your purpose
(What do you want your website to achieve for your business?)
With a well-designed professional website, you have an opportunity to showcase your work as a general contractor and present proof of the quality of your services to prospective clients. You need to determine what your website's purpose is and what you want it to achieve for your business before you can start creating a website.
Creating a Strategy
Determine what the primary goal of your website is. Do you want to bring in more home-building or remodeling leads? Do you want people to request quotes or book appointments with you? Or do you want people to learn about your services? Once you have the answers, you can start making plans for your website.
Define Your Audience
Identifying your target audience is a necessary step once you start creating your website. Are they homeowners considering home improvement projects? Are they commercial developers who have construction projects in mind? Then you can choose a website design that you deem may appeal to that specific audience.
General Contractor Website Tip #2: Keep it simple
(Too much clutter will turn visitors away)
A simple website is better than a cluttered design with excessive menus, graphics, and images. Having too much on a page can be too distracting for visitors. A clean layout with strong visuals can be just as effective in providing information while keeping users interested in your content. A simple design with short, easy-to-understand navigation can be more intuitive than flashy sites, especially when viewed on mobile phones or other devices. Your visitors can have a better browsing experience so they will choose to stay on your site.
Website Design for General Contractors Tip #3: Make it easy to navigate
(Use clear menus and labels)
Potential customers prefer websites that are easy to navigate and they won't have to search long for information they need. Clear menus and labels can make it easier for your audience to browse through your website.
Use Clear Menus To Help with Navigation
When working on your web design, consider how visitors who are unfamiliar with your site would navigate through it. Provide clear menus or if you have a lot of content, multiple levels of menus can make navigation easier.
Clearly Labeling Content
Use labels to identify the content of each page on your website. They should be easy to understand so avoid using jargon. Labels can also help with SEO optimization by using targeted keywords that appear in searches related to your business.
General Contractor Website Tip #4: Use strong visuals
(Images and videos are worth a thousand words)
When you have a professional website, you have the opportunity to showcase your work as a general contractor. Strong visuals can help capture the attention of visitors. Use high-quality photos and videos that can give potential clients a glimpse of the quality of the services you offer.
The Significance of Quality Visuals
Visuals make pages attractive so visitors are more likely to take an interest if your website has strong visuals. Use high-quality, compressed images showing your work so you can establish trust with potential clients.
Using Videos on Your Website
Visitors will have a better idea of how you work on projects through videos. It can give viewers a better understanding of what it will be like to work with you as a contractor. You can use videos to gain potential customers' attention by providing tutorials or demonstrations about home building or home remodeling.
Incorporating Text into Your Visuals
Videos and photos aren't the only things that make up a visual. Text conveying information is part of a visual. The use of proper fonts is essential in creating a strong visual that can provide visitors with all the information they need in one place without intimidating them with too much content.
Professional Website Design for General Contractors Tip #5: Use calls to action
(Tell visitors what you want them to do next)
Calls-to-action is necessary to encourage visitors to take the next step so they can be converted to leads or actual customers. Here are some tips on how to use them properly on your website:
What Are Calls To Action?
Calls-to-action (CTAs) are elements of a web design that work as a prompt to encourage visitors to take further action. This could be anything from filling out a form, signing up for a newsletter, or scheduling an appointment. CTAs are used to convert casual visitors into leads or actual customers. If your website has no CTAs, visitors may not take further action before leaving your website.
Strategically Placed CTAs
CTAs should be strategically placed throughout your pages as a reminder for visitors to take action. Adding buttons with clear instructions such as 'Get a Quote' or 'Schedule an Appointment' will help visitors know where to click so they can get to the next step.
The Power Of Visual Cues
CTA buttons should act as visual cues so they should be easy to notice. Colors and fonts that draw attention can be used but avoid making it too loud it may distract visitors from other information on the page. Phrases in your CTA buttons must be easy to understand so visitors will have an idea of what will happen once they click on it.
Professional General Contractor Website Designs Tip # 6: Optimize for search engines
(Use the right keywords so people can find you online)
Using the right keywords can help optimize your website for search engines. People who are searching for services similar to what you offer will be led to your site faster. Here's how you can get started with SEO:
Research Keywords
Keywords aren't limited to words that best describe your services or business but they should be highly relevant. Researching possible keywords potential customers use to find companies with services similar to what you offer is the first step to any successful SEO campaign.
Add Content
Appropriate keywords can be added to titles, headings, and content throughout your pages. They should be used as part of sentences rather than added as a list. Keep your content readable and natural-sounding even with the keywords in the background. When used properly, keywords can help increase visibility.
Monitor Performance & Adjustments
Monitoring the performance of your keywords's presence in your content is important so you will know if there are any changes or modifications needed. You should include monitoring search engine rankings over time and tracking page visits from organic searches. It will help pinpoint the pages that are most often visited and pages that need more optimization.
Conclusion
Your business website may look stunning but if it isn't helping you to achieve your business goals, then it is pointless. Be sure your business website has the necessary elements that make it an effective marketing tool. Identify your website's purpose first, then you can move on to other important factors like design and SEO. Make it simple and easy to navigate, use strong visuals, and incorporate effective calls-to-action so you can make sure visitors will have a positive experience and will take action so they can be converted to leads.
If you are aiming to improve your general contracting business with a professional website that stands out from the competition, Home Builder Reach can help you achieve this goal. Their team of experts will work with you to ensure that you will have a professional website that will lead you to a successful online presence.
