Every home improvement contractor aims to grow their business and find new clients. Kitchen remodeling may be one area you would like to get new business and one way to achieve this is to generate leads. You must know then that not all kitchen remodeling leads are created equal. The quality of remodeling leads is crucial to the growth or failure of your business. That's why it is important that the leads you get are exclusive.
What are exclusive leads? These leads have been generated especially for your business and no other companies have access to them. Having exclusive leads means that you are most likely the only one who has the chance to contact the lead to offer them your home remodeling services. Non-exclusive leads, on the other hand, are the leads sold to several companies with the same line of business. Expect that each lead on the non-exclusive least would have received offers from various remodeling businesses so it can reduce your chance of getting the job.
Non-Exclusive Kitchen Remodeling Leads
Imagine a homeowner who is looking into having their kitchen remodeled so he submits a 'request a quote' form on a website like Angi, Thumbtack, or Yelp. The potential customer will then be directed to around 5 to 10 remodeling companies, within or near their area. These companies will then have the homeowner's contact information so the homeowner will be receiving sales calls and emails from various companies.
The biggest concern with non-exclusive leads is that every homeowner or potential customer on the list may be barraged with multiple phone calls, emails, and offers from several contractors.
Angi or Thumbtack or any similar website may be good sources of leads, but relying on them may turn out to be problematic. Home remodeling businesses will be much better off with finding their kitchen remodeling leads through their own effort, either through word-of-mouth, or online advertising.
Insight on Exclusive Kitchen Remodeling Lead
Homeowners who submit a 'request a quote' form directly to a home remodeling business' website will be directed to that specific remodeling company. The company will then have the homeowner's contact information. This is what exclusive lead is. Both the homeowner and the company will benefit from this.
An exclusive lead ensures that the homeowner will receive a phone call or email from just one company so there won't be a need to deal with phone calls from multiple businesses. No other company will have access to the homeowner's contact information so there is a better chance that this homeowner will choose to avail said company's services.
Exclusive leads are more valuable than non-exclusive ones. Not only does it give you an advantage over the competition but it reduces marketing costs. There may not be any need to spend money on advertising which can only end up reaching customers who have been contacted by other companies already.
Generating Exclusive Kitchen Remodeling Leads
There are different ways to get exclusive kitchen remodeling leads. You can hire a lead generation company that is an expert in generating exclusive leads for contractors. Most of these companies have connections with homeowners who need contractor services so they can route the homeowner to your business.
Generating your own exclusive kitchen remodeling leads through online marketing is another option you can consider. To do this, you can optimize your website for search engines so when homeowners in your area search for kitchen remodeling services, there is a chance for your business to rank at the top of search results. You can also run targeted ads so that when potential clients click on your ad, they will be directed to a landing page where they can get a free quotation or consultation.
Having a Google Business Profile and optimizing it can help in generating exclusive leads. It is a free listing that allows your company to appear on the Google Maps section of the search result. Your profile can include your contact information, business hours, services offered, and reviews. Potential customers can see your photos and reviews and they can contact you directly.
Word-of-mouth marketing is another way to generate leads. A potential customer can get recommendations from family, friends, or neighbors who could be your past clients. You can also gain leads by requesting reviews on your Google Business profile from satisfied customers
The importance of having high-quality kitchen remodeling leads can't be emphasized enough. What's important is focusing on high-quality leads that can potentially convert to paying customers.
Generating exclusive kitchen remodeling leads shouldn't be rushed. Once you have high-quality leads, there may not be any need to spend money on advertising. You may even be able to save up on marketing costs. Avoid non-exclusive leads which may result in losing prospects instead of gaining one.
Learn more about generating exclusive kitchen remodeling leads from HBR Digital, a marketing agency that works with home builders, home remodelers, and home service contractors.
