As business owners, you will naturally want your SEO campaign to be successful. One way to ensure success is to track your progress. It will help you identify what is working in your contractor marketing efforts and what doesn't so you can make necessary adjustments.
Why Track Your SEO Campaign Results
SEO can be a complicated field. As such, it can be tricky to know whether your SEO campaign is working. This is one reason why tracking the results of your SEO campaign is important. Monitoring your SEO progress can ensure your hard work is paying off.
Also, tracking SEO progress can help you identify areas that need improvement. This makes regular tracking important.
What You Should Track
There are metrics you can use to track your SEO campaign. Although some of these metrics will not be useful for every business. You should focus on the metrics that are relevant to your business goals. If you wish to generate more online sales, you may want to track metrics like conversion rates and organic traffic. If your goal is to improve brand awareness, then you may want to track metrics like website visits and social media engagement.
Tools for Tracking Progress
Many free tools are available to track progress like Google Analytics, Google Search Console, and Bing Webmaster Tools. Tracking the right metrics can help you determine whether your SEO campaign is on the right track and making progress toward your business goals.
Other Tools for Tracking SEO Campaign Results
There are other tools you can use to track SEO progress. Some of the most popular options are:
• SemRush - a paid platform that provides data about a website's performance in search results, and insights on competitor's SEO strategies
• Moz - offers a free trial, after which you can opt to pay for a monthly subscription. Using this can help you track metrics like keyword ranking and link-building progress
• KWFinder - a new tool that offers free and paid plans. It allows you to track keyword rankings and organic traffic.
• AHREFS - has free and paid plans that allow you to track keyword rankings, backlinks, and organic traffic.
Regardless of which tool you use, tracking your SEO campaign results is necessary for identifying success.
Final Words
If you want to know how successful your SEO campaign is, then you keep tabs on its progress. Remember that there are several tools you can use to do this with free and paid options.
If you need help with your local SEO campaign, HBR Digital can offer their services. They can do analysis, research, optimization, and implementation. Visit their website at hbr-digital.com for more information.
