Google is the most widely used search engine and results of local searches appear across Google products, including Google Maps. When a person searches for services or products, results that match the search query will list companies within the searcher's local area.
Remodeling companies' goal is to rank high in local searches, that way, homeowners who are looking for home improvement services will be able to find them before their competitors. It is important to understand that local ranking is determined by relevance, distance, and prominence.
A business profile's relevance is defined by how it is related to the searcher's interest. It is vital your profile should define what your business is about, otherwise, your business won't appear in search results if it doesn't match what a person is searching for.
When referring to prominence, it pertains to your company's popularity. A company that is well-known even offline will more likely rank high under several search keywords.
Google evaluates websites that come up in the search results using the information it has about a company. It includes links, articles, and directory listings. Google review count and review scores also determine local search rankings.
Distance is considered based on how far each possible search result is from the term used in searching. If no location is provided on the search, Google will use the searcher's location when providing results so companies near the area will be listed.
One way to boost your company's visibility is to claim and optimize your Google Business Profile.
What is a Google Business Profile?
Google has its local business listings where businesses can get their information listed. Having a Google Business Profile can help your business be included in search results every time people located within or near your location search for products or services related to your business.
For remodeling or home improvement companies, this will make it easier for homeowners in your area who are looking for the type of services you offer to find you.
You don't have to worry about extra expenses because claiming and optimizing your Google Business Profile is free. All you need is to follow these 5 steps:
1. Enter complete data
It is important to provide all information requested in your profile and make sure they are accurate and complete. It is advisable to include all your products or services, including the category your company falls within.
2. Verify your location
After claiming your local business listing, you have to verify each location. You may be required to upload a local file for review or you may be asked to provide an image of the local business to confirm ownership or authorization to represent.
3. Keep your hours accurate
List down the hours when you open and close and update whenever necessary.
4. Manage and respond to reviews
Relevance has a high influence on location-based results, but positive reviews can also help improve local rankings. Responding to reviews left on your profile can have a positive impact on your Google ranking.
Do not respond only to positive reviews but to negative reviews as well. It will show how you value every customer and their opinions.
5. Add images
Businesses should consider adding photos to help improve their local ranking. High-quality images showing the exterior and interior of your place of business are advisable.
After optimizing your Google Business Profile, you must continue to keep an eye on your local rankings. Monitor whether your ranking improves over time.
If you are a home builder or home remodeling company and need help to rank your business higher on Google, HBR Digital has experts to assist you.
