People usually look for home improvement contractors online to find local contractors who service the area where they are located. If your home remodeling or home builder website isn't showing up on the first few pages of the search results, chances are potential customers won't be able to find you.
Customers will typically visit the company websites on the top search results. So how do you get your home builder website to rank in 'near me searches?' These home builder marketing tips can be your key:
1. Having a Google My Business Account and Profile
Google is the most used search engine, and one way to get listed in Google search results has a Google My Business account. You have to ensure that you provide your business's complete and accurate name and address. Provide all contact details and your business hours. Add the services and products you offer. Having customer feedback will be a great help to encourage customers to leave reviews.
2. Make Sure Your Home Builder Website is Optimized for Mobile Phones
Most people are often on the move, so they use their smartphones when searching for products or services they need. Your business will have a higher chance to rank in search results with a mobile-friendly website. People will pay more attention if your website is designed to load fast and is easy to navigate on mobile devices.
3. Location Pages Rule
If your remodeling business has more than one location, location pages can help your business appear in location searches. Optimize each page by adding the complete address and contact details for each site. Make sure information is accurate and consistent with the data across your website and on directory listings.
4. Blog Regularly and Earn Backlinks
Blogging regularly is one way to keep your website updated. Having quality content can entice visitors to share your posts or other content creators to link to your blog. This is one way to drive traffic to your website.
5. Keep Customer Feedback on Display
Keeping customer reviews visible can help improve the SEO of a remodeling company. Customer reviews are among the determining factors Google uses to place websites on the top spots of search results. The more positive feedback you have, the more chances of attracting new customers.
Getting your business website to rank on 'near me' or location-based searches may be less challenging if you know how you use local SEO effectively. HBR Digital can help improve your SEO. Visit their website at hbr-digital.com for more tips.
